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La publicidad es para vender y qué buen timing para los que estamos en marketing online

Started by aarrieta · 7 months ago

Interesante link de la Asociación Nacional de Anunciantes de USA que acaba de publicar una encuesta entre 1.200 marketineros donde destaco esta parte:
How does your company currently measure brand growth?

Sales and net income (70%)
Third party brand equity valuations (15%2 ... Continue reading »

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